Led the strategic migration of a corporate educational technology website from an outdated CMS to HubSpot, creating a unified marketing technology ecosystem. This technical transition streamlined our digital infrastructure while providing comprehensive customer journey analytics without disrupting the existing user experience. The migration carefully preserved the established site architecture, including product showcases, company information, blog content, and case study collections—while building a foundation for future marketing team autonomy and improved content management.
Project Owner & Technical Lead
Frontend Developer
Vendor/Agency Manager
Cross-functional Coordinator between Design & Content teams
The original sitemap of the pages to be migrated into HubSpot.
The navigation menu of the website once it was migrated into HubSpot.
An example of the custom key features module written in HubL.
An example of the custom built key features module being edited in HubSpot.
The homepage in the HubSpot editor showing the custom built video hero module.
The updated blog design that was part of the migration.
The brand colors, fonts, and other components are now variables that are able to be managed in the theme settings.
A product page at both desktop and mobile breakpoints.
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